How Pavago leveraged Ignition to transform client onboarding

When Parker Cox launched Pavago, a B2B global recruitment company focused on offshore recruiting, he quickly encountered an unexpected challenge that he hadn’t faced with his previous B2C ventures. “Onboarding, or converting people from a verbal ‘yes’ to a paying customer, was a more complex, more challenging process than I had expected or given it credit for,” he says. 

Although Pavago's unique offering had proven highly attractive to prospective clients, the process of turning this interest into action exposed a significant bottleneck. So despite receiving verbal commitments, many clients came up short when it came time to put their money where their mouths were.

The existing onboarding journey at Pavago was both fragmented and time-consuming. Clients had to navigate multiple separate steps—accepting a proposal, submitting payment, and completing a questionnaire—before their recruitment process could begin. This clunky system created delays, confusion, and frustration. As a fast-growing startup with ambitions to scale, Pavago recognized that these inefficiencies were obstacles to its growth potential.

What’s more, the inefficiencies weren’t just slowing down client onboarding; they were also consuming lots of the company’s human time and capital. The Pavago team was spending valuable hours and resources chasing down clients for payments, taking attention away from higher-value tasks, such as growing the business and servicing existing clients. For a lean operation aiming to expand its client base beyond its current 100 customers, this was unsustainable.

Pavago needed a way to simplify its proposal and payment processes and speed up the progress from verbal agreement to fully onboarded customer. The company was eager to address these challenges and create a streamlined experience that could scale as it grew.

A recommendation from Pavago’s accounting partner led Parker to first discover Ignition. He did his research and quickly knew he’d found the solution Pavago needed to address some of its key challenges. "It made real sense to me immediately, and here we are, six months later," Parker says.

This more streamlined, unified workflow has eliminated the delays and confusion of the old system. "Especially in the B2B space, being able to have a very smooth user interface—a one-and-done solution for proposals—has been a huge benefit,” says Parker. “The automation just does the hard work for you.”

“Previously, we used to do [proposals] manually, but it was a hectic process,” reiterates Bilal Shahid, Pavago’s Chief of Staff. “Ignition has made our life easier.”

Another of Ignition’s most immediate and impactful benefits has been its ability to automate client follow-ups. "We were spending a substantial amount of time and capital on customer follow-up," Parker explains. “Now, with Ignition, that’s pretty well entirely eliminated.” Ignition’s automation and templates ensure that follow-ups are handled seamlessly, allowing the Pavago team to focus on delivering value to their clients rather than chasing payments.

The savings in time and effort have been considerable. For a growing business with limited resources, this efficiency boost has made a huge difference.

Ignition’s pricing and packaging features, such as setting up the capability for upfront payments and recurring revenue, have also helped Pavago leverage its unique membership model and pricing structure. 

Their model operates similarly to other commercial memberships, where customers pay an annual membership fee to access benefits—in this case, offshore recruiting. For this, Pavago makes annual recurring revenue of $500 per client. 

When Pavago brings a new hire on board for a client, it seamlessly adds to its monthly recurring revenue by charging $329 per month per hired employee. This model not only simplifies hiring but also ensures a steady revenue stream. For the few clients who prefer a one-time approach rather than a recurring model—roughly 1% of their customer base—Pavago offers a straightforward placement service. In these cases, a single recruitment incurs a fee of $3,000 to $5,000. 

With Ignition, Pavago achieves this operational flexibility effortlessly, adapting to both recurring and one-time revenue models while streamlining every step of the process. By using Ignition, Pavago scales smarter, enabling them to focus on what matters most: delivering exceptional recruitment services. It's a powerful partnership that underscores how Ignition transforms businesses into agile, customer-focused success stories. 

Ready to take your business efficiency and profitability to the next level? Discover what Ignition can do for you.