TALEA achieves cash flow predictability with Ignition
Sensory branding agency TALEA implemented Ignition to automate billing and payments, which helped the business improve cash flow for its monthly subscription services.
"If you're a startup, cash flow predictability is unbelievably important. Ignition has basically automated such a significant part of our payments process to give us that reliability."
Andrew Wintner, Founder, TALEA
The challenge: Getting bogged down with manual processes and delayed client payments
TALEA is a sensory branding agency that offers tailored music solutions to businesses that want to elevate their physical spaces, including luxury hotels and retailers. The agency operates through a monthly subscription model, which makes consistent cash flow critical to its success.
TALEA's pricing is highly dependent on multiple factors, including the number of venues and the level of service each client needs. As such, the team customizes their offerings for the initial venue set-up, before charging clients an ongoing monthly subscription for tailored music playlists.
Manual payments created cash flow bottlenecks
TALEA's client agreement processes worked fairly well, but the agency grappled with manual invoicing and delays in receiving payments because the team couldn’t collect payments quickly.
TALEA needed to get paid on a predictable and consistent basis, but its payment processes meant the agency had to wait for checks to be mailed in, creating cash flow challenges.
As founder Andrew Wintner explains:
"On the first of each month, we would have to manually go in and update all invoices so they had the right date. And then because we were sending out invoices and waiting for checks, it was very challenging for cash flow."
The solution: leverage Ignition to automatically send invoices and collect payments upfront
Andrew and his team knew there had to be a better way. After exploring solutions and trying other software in the market, he came across Ignition through the company’s accounting partner.
Ignition enabled TALEA to transition a good chunk of its client base to upfront, recurring billing. So, instead of manually sending an invoice and waiting for the checks to arrive, they run everything through Ignition.
Once a verbal agreement is reached, the formal client agreement is created in Ignition. Clients provide payment details upfront when they sign which then allows the team to implement automatic billing and payments seamlessly in the platform.
"Having automated payments is crucial for a subscription service like ours—it's saved me so much time."
- Andrew Wintner
He continues, "Ignition offered a combination of time saved and cash flow predictability. I also like that the contract and the payment piece are all in one, and I don't have to go through a separate app like Docusign."
Aside from improving the agency's cash flow, Ignition helped Andrew reduce the time spent on manual admin so he could focus on growing the business.
"Ignition automates a significant part of the billing process. It gave me so much more time to focus on things that I needed to work on and take the business to the next level."
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