How Ignition helped Token Creative scale revenue, eliminate AR, and focus on growth
Token Creative, a full-service marketing agency, faced challenges with inefficient billing processes and significant outstanding invoices. By implementing Ignition, they streamlined their billing operations, eliminated $40,000 in accounts receivable, and achieved a 30% increase in revenue.
Token Creative’s playbook for scaling a thriving agency
Discover how to run the smartest business.
Token Creative’s playbook for scaling a thriving agency
“Ignition has literally changed our business. We used to spend so much time chasing money, and now we don’t even think about it. We get paid on time, every time.”
Jordan Snider, Co-Founder of Token Creative
Seven years ago, Token Creative started as a project in a Toronto garage. Today, it’s a thriving full-service marketing agency, offering content copywriting, media production, SEO, and marketing strategy for businesses that need more than just surface-level campaigns.
“We’re not a niche agency—we are a full-service agency,” says Jordan Snider, co-founder of Token Creative. “But what we do best is media, photography, and video—our work is all about telling compelling stories and making brands shine.”
Their unique approach has helped them secure 15-20 high-value clients who view them as an extension of their marketing teams. But as the agency scaled, so did the operational challenges—especially around billing, payments, and managing accounts receivable (AR).
The challenge: Chasing payments & inefficient billing processes
As Token Creative grew, so did the complexity of its billing structure. With large scopes of work, recurring monthly retainers, and variable fees, keeping track of invoices became a full-time job in itself.
Jordan explains that using QuickBooks Online (QBO) for invoicing was a clunky, time-consuming process. Proposals were sent separately, invoices required constant follow-ups, and payments had to be chased every month.
At one point, AR had ballooned to $40,000.
“We had several outstanding invoices that took longer than expected to be settled,” he recalls. “It got to the point where we had to involve a collection agency, which is never a conversation you want to have. We were doing great work, but we weren’t getting paid on time.”
On top of that, managing payments manually was eating up valuable time—hours that could have been spent on client projects instead of administrative back-and-forth.
“We didn’t start this business to chase invoices. We needed a solution that made payments effortless.”
Token Creative’s playbook for scaling a thriving agency
Discover how to run the smartest business.
Token Creative’s playbook for scaling a thriving agency
The solution: Automating billing & payments with Ignition
When their bookkeeper introduced them to Ignition, it was a game-changer.
“What sold us immediately [on Ignition] was the ability to automate proposals, invoices, and payments all in one platform. Ignition streamlined the entire process.”
With Ignition, Token Creative was able to:
- Automate proposals and invoices – No more separate documents or manual data entry
- Collect payments automatically – Clients enter their payment details upfront, ensuring smooth recurring payments
- Structure billing efficiently – Set up deposits for large scopes of work, monthly fees for ongoing marketing, and variable charges for additional services
- Eliminate follow-ups – No more chasing down unpaid invoices
“We love Ignition’s brochure feature to showcase our services, and it makes everything look so polished. Clients see a proposal, sign it, and their payment is scheduled automatically. No back and forth. No awkward conversations. Just smooth transactions.”
The results: A business that runs on autopilot
Since implementing Ignition, Token Creative has seen dramatic improvements in efficiency, revenue, and cash flow:
- 30% revenue growth – With more time to focus on high-value clients, the agency has expanded its service offerings and grown its revenue significantly.
- 8+ hours per month saved – What used to take hours of manual invoicing and payment follow-ups is now automated, freeing up time for client work.
- Eliminated $40,000 in AR – Payments are now collected seamlessly, with zero overdue invoices.
“Ignition has literally changed our business. We used to spend so much time chasing money, and now we don’t even think about it. We get paid on time, every time.”
Even better, Ignition has removed the need for a full-time admin role just to manage invoicing.
“We replaced an entire admin job with technology,” Jordan adds. “No more emails asking for credit card details, no more follow-ups—it’s all done for us.”
Why Token Creative recommends Ignition
‘We love the integrations with Zapier, Asana, Slack and QBO! Ignition is the heart beat of what we do”
More than just a billing tool, Ignition enables Token Creative to focus on what they do best: creative storytelling, content marketing, and helping their clients grow, because they don’t have to worry about payments anymore.
Their advice to other agencies struggling with invoicing and AR?
“Stop wasting time on manual invoicing and payment collection. If you want to scale your business, you need Ignition.”