How the smartest businesses grow revenue with Ignition

On average, Ignition customers increase revenue by 24% in the first 12 months. In this guide, we'll explore all the ways you can leverage Ignition to grow your revenue and help your business thrive.

This guide will help you to:

1. Upsell without the hard sell - Add-on services
2. Upsell without the hard sell - Options
3. Turn scope creep into revenue
4. Automatically increase their prices

Growing revenue is much easier when your client has visibility and understanding of all the services that you offer in your business. 

You can provide this visibility easily in Ignition by enabling clients to add on extras to your proposal with the click of a button.

This let's you:

• Upsell services and generate more revenue for your business - without the hard sell.

• Improve the client experience by letting clients add on extra services that best suit their needs.

• Communicate added value by showcasing the full breadth of your services.

• Save time by eliminating back-and-forth communication with clients that may delay the sale.

Get started with Add-ons

When you send a proposal to a customer, you can upsell services by allowing clients to choose from up to three packages and recommend the package that best suits their needs. 

This allows you to grow revenue by offering additional services to your current clients.

Consider presenting different pricing options based on:

• Services combinations (e.g. Bronze, Silver, Gold)
• Monthly vs annual fee payment
• Hourly vs Fixed-Pricing packages

Get started with Proposal Options

Scope creep is any work that falls outside the scope of the service you’ve been engaged by your client to provide. It’s a significant and common pain point for professional service providers. 

In our 2023 State of Client Engagement report, we found unrecovered out-of-scope work is costing US accounting and bookkeeping firms an average of $76k each year (over $103k in AU and nearly £70k in the UK). 

Those 'small' requests and quick questions add up. 

To make it easy to bill and collect payment on scope creep or ad-hoc work, you can send an Instant Bill in Ignition - without the need to create a proposal.

You can send an instant bill any time - regardless of whether your client is new or if a client already has an accepted proposal or agreement with you.

💡 Pro-tip: You can customize the service by changing the name, description, price and when it is billed. You can choose whether to send a notification email to your client or not.

Here are some quick practical scenarios, examples and use cases on when to use instant bill.

• Out of scope - Get tips on identifying out of scope work here
• Adding an additional service ie One off training, recurring software subscription, consulting, strategy session, consulting, discovery meeting, account clean up
• Expanding your services ie including a new service as an experiment
• Extra fees such as late fees, administrative fees
• Milestone billing ie certain milestones that are achieved where you are unsure about the extent of work
• Uncollected bills and debts from previous engagements
• Mistakes in Ignition such as missing a service on the original proposal

Get started with Instant Bill

The best practice to ensure your businesses profitability is to increase your prices on a yearly basis. You can do this easily when renewing annual engagements, or whenever you create a proposal.

You'll also be prompted in your Weekly Summary Email from Ignition, which means you don't have to set up reminders to track all of your expiring proposals.

Learn more about renewal proposals and price increases in Ignition.