Amy Foo

Chief Financial Officer

Amy Foo is the Chief Financial Officer at Ignition, a leading revenue operations platform transforming how over 7,500 service-based businesses manage proposals, payments, and billing. With a strategic focus on financial health and operational efficiency, Amy plays a pivotal role in driving Ignition’s global growth, overseeing financial planning, capital allocation, and ROI maximization.

A seasoned leader with over 20 years of experience in scaling high-growth technology companies, Amy has an impressive track record of building resilient financial infrastructures and operational excellence. Before joining Ignition, Amy served as SVP of Finance and Revenue Operations at Culture Amp, guiding the employee engagement platform to unicorn status. At Zendesk, she was instrumental in scaling the San Francisco-based CRM leader to $2 billion in recurring revenue, holding key leadership roles including SVP of Global Finance and Managing Director for ANZ.

Beyond her executive contributions, Amy serves on the board of Invest Melbourne and was a finalist for the Women’s Agenda Emerging Female Leader in Tech Award. A global citizen with CPA qualifications across three countries, Amy has lived in Melbourne, Kuala Lumpur, and Singapore, and is fluent in English, Malay, Cantonese, and Mandarin. Her multicultural perspective and operational acumen make her an invaluable leader in today’s interconnected business landscape.