Greg Strickland is the CEO of Ignition, the company transforming how professional services businesses manage client relationships, billing, and cash flow. At the helm of a platform used by over 7,500 businesses globally, Greg is driven by a mission to simplify the way service-based small businesses operate—so they can focus on what they do best.
A tech industry veteran with over two decades of experience, Greg has built a career at the intersection of technology, leadership, and innovation. Before joining Ignition, he was instrumental in scaling Box from a small startup into a publicly traded global powerhouse, helping shape its growth from 18 employees to thousands worldwide. His career spans influential leadership roles at Productboard and Periscope Data, as well as advisory positions with cutting-edge startups like Loom, Preset, and Grain. These experiences have cemented Greg’s reputation as a builder of businesses, a mentor to emerging founders, and a leader with a keen eye for opportunity.
Since stepping into the CEO role at Ignition, Greg has focused on creating a platform that empowers professional services businesses to automate the most complex parts of their operations, from client agreements to payments. In 2024, Ignition customers generated nearly $3 billion in revenue, showcasing the platform’s impact on driving success for small-to-medium-sized businesses.
Greg is also a sought-after voice in the industry. He regularly speaks on topics ranging from leadership and innovation to trends shaping small business, fintech, and the future of professional services. His insights on pricing strategies, technology adoption, and the evolving needs of SMBs have earned him recognition as a thought leader and trusted expert.
At his core, Greg believes in the power of technology to level the playing field for small businesses. Under his leadership, Ignition is making that belief a reality—redefining how professional services firms run their businesses and paving the way for their continued growth and success.
